The lethal neuromuscular disease ALS (Amyotrophic Lateral Sclerosis, or Lou Gehrig’s disease) made headlines last year during the “ice bucket challenge.” Last month, it returned to news pages when...
If you’ve been on Facebook in the last three months, you’ve heard of the Ice Bucket Challenge, a viral fundraising campaign for the ALS Association. The Ice Bucket Challenge deserves praise for raising...
I’ll admit: I rolled my eyes when the barrage of videos hit my Facebook feed. It seemed like so-called ‘slacktivism’ at its finest: something to be ‘liked’ and ‘shared’ and forgotten almost...
The viral “ice bucket challenge,” pervasive on social media for the past few months represents only a fraction of time compared to the decades-long research of Amyotrophic Lateral Sclerosis (ALS) conducted...
